U.S. Market Readiness Assessment
For Asia-Based Companies
This assessment is designed to help companies evaluate their current U.S. presence, sales approach, distribution strategy, channel development, and readiness for continued expansion in the United States.
This assessment is intended to help leadership teams examine how effectively their current sales organization, routes to market, and channel strategy are positioned to capture available growth opportunities.
Question 1: Are you currently selling your products or services in the United States?
If yes, approximately how much of your current revenue comes from the U.S.?
Question 2: How are you currently selling in the U.S.?
For example: direct sales, U.S. subsidiary, distributors, resellers, e-commerce, carriers, agents, or other partners.
Question 3: Do you currently have employees or dedicated sales resources in the U.S.?
If yes, what roles do they perform?
Question 4: Who are your primary target customers in the U.S.?
For example: consumers, SMB, enterprise, government, education, healthcare, retail, or other segments.
Question 5: What U.S. sales channels or partnerships do you have today?
Are you working with national distributors, resellers, VARs, MSPs, carriers, retailers, or other strategic partners?
Question 6: What are the biggest challenges you have experienced—or expect to experience—in growing your U.S. business?
For example: finding customers, building a sales team, identifying partners, distribution, pricing, marketing, product positioning, regulatory requirements, or understanding the market.
Question 7: How is your U.S. sales strategy currently managed?
Is it managed primarily from Korea/China, by a U.S. team, through partners, or through a combination?
Question 8: What would you like your U.S. business to look like over the next 12–24 months?
What would you consider a successful U.S. expansion?
Question 9: What additional capabilities do you believe you need to achieve that growth?
For example: U.S. leadership, salespeople, distributors, reseller channels, strategic partnerships, marketing, sales processes, partner programs, or operational infrastructure.
Question 10: If you had experienced U.S. executives available to help evaluate your current business and develop the right sales and channel strategy, where would you want their help first?